Senator Ellis announces billboards to increase health insurance enrollment

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(Houston, TX) // Today, Senator Rodney Ellis (D-Houston) announced the unveiling of billboards across the community aimed at increasing the number of insured Houstonians.

Thanks to a partnership with Clear Channel Outdoor, Senator Ellis will post a dozen billboards in the greater Houston area to encourage citizens to enroll in affordable health insurance options provided by the health insurance marketplace and the Affordable Care Act. Advertising space is being donated by Clear Channel Outdoor to the Houston Area Urban League for the campaign. Thousands of uninsured Houstonians will view these messages over the coming six weeks prior to the February 15 enrollment deadline, creating 10.2 million market impressions over the course of the display.

“Our state does better when all Texans have access to quality, affordable health care,” said Senator Ellis. “That is why I am co-sponsoring this public service outreach effort to ensure all eligible Houstonians receive the information and assistance they need to select a quality health plan that works for them and their families.”

“I’d like to join Senator Ellis in encouraging the community to enroll and get covered,” said Judson Robinson, President and CEO of The Houston Area Urban League. “Investing in your health care is one of the best things you can do for yourself and your family. Become empowered and get covered.”

“The billboard campaign gives a boost to our collaborative’s efforts to educate the many uninsured people of our area about the benefits of enrolling in a low-cost ACA health plan,” said Stephen Williams, director, Houston Department of Health and Human Services. “Its timing is perfect as we need to convince the uninsured to take steps to enroll now to avoid missing the February 15 deadline.”

The billboard images are available for download by clicking here and here.

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Texans stands to benefit greatly from the Affordable Care Act, as one in five – more than five million people – lack health insurance coverage. In Texas, over 730,000 people selected a plan during the first open enrollment period.

Texans currently have another opportunity to enroll in coverage as the Health Insurance Marketplace will remain open until February 15, 2015. If you are eligible and don’t get covered, you might have to pay a fine of $325 or 2 percent of your income (whichever is greater).

Financial help is available for individuals and families between 100-400 percent of the federal poverty level ($11,670 to $46,680 for individuals or $23,850 to $95,400 for a family of four). Eighty-four percent of people in our state who previously received coverage through the exchange received help paying for their insurance. In addition, health insurance on the exchange is affordable, as the average monthly cost for those who enrolled in coverage in Texas is $72.

Plans purchased on the exchange will also have new consumer protections and cover all ten essential benefits such as emergency services, prescriptions drugs, and preventive care. Many of these preventive services are covered with no additional costs to consumers.

Information about where to get free local in-person assistance, new health insurance plans, and how to apply for Medicaid and the Children’s Health Insurance Program can be found at links on www.enrollgulfcoast.com or by calling 832-393-5423.

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